B2B lead generation that builds a pipeline you own
Most lead generation companies rent you leads: the flow stops the day you stop paying. I build the targeting, outreach, capture and CRM behind your pipeline with you, then hand it over so your team keeps running it.
Lead generation company, or a lead generation system?
If you are comparing B2B lead generation companies, it helps to know which of these you are actually buying.
Typical lead gen agency
Runs outreach on your behalf, usually on a monthly retainer or a price per lead. Quick to start. But the lists, messaging and data mostly live with them, and the pipeline stops when the contract does.
Hiring in-house from scratch
You own everything, but a new hire has to figure out the ICP, channels, tooling and tracking alone. That is months of trial and error before the numbers are readable.
What I do: build it with you
I set up the full system in 30 days: who to target, what to say, where to capture interest and how to track it in your CRM. Then I hand it over with documentation and support, so it keeps working without me.
The 30-Day Lead Generation System Build
One fixed scope, one price, one outcome: a repeatable way to fill your B2B pipeline.
$997
Founding-client flat rate for the next few builds. Standard rate after that is $2,000+.
- 60-minute growth audit to find the lead source, handoff or follow-up gap costing you momentum.
- One outbound sequence for your ICP across LinkedIn or email, with message logic and follow-up.
- One inbound capture flow, a landing page, lead magnet or opt-in tied to how buyers already arrive.
- CRM pipeline and reporting so every lead has a stage, owner, next action and source signal.
- Two weeks of support after handoff to fix friction and tighten what starts working.
Where this comes from
My day job has been lead generation and business development on the performance side, where every lead has a cost and a buyer on the other end.
Strategic Partnerships & Lead Monetization
Building compliant lead supply and onboarding marketplaces, brokerages and direct lead buyers, with CPL, pay-per-call and rev-share deals and real-time delivery and reporting.
Business Development & Performance Marketing
Business development and performance marketing across CPL, CPA, CPC and CPM models, building partnerships and leading cross-functional growth work.
Full history on the about section. This service takes what works at that scale and fits it to the size of a founder-led team.
From first call to a running system
Free diagnostic call
30 minutes on your market, offer and current pipeline. You leave with a clear next step whether we work together or not.
Audit and ICP
The 60-minute growth audit, then a sharp definition of who to target and why they would care right now.
Build
Outbound sequence, inbound capture flow and CRM pipeline, set up in the tools your team already uses where possible.
Launch and hand over
Go live, read the first signals, document everything, then two weeks of support to tighten what starts working.
Common questions about B2B lead generation services
How much do B2B lead generation services cost?
The 30-Day Lead Generation System Build is $997 flat at the current founding-client rate (standard rate $2,000+). Ongoing or broader work is quoted after a first call. Agencies that sell leads usually charge a monthly retainer or a price per lead instead, which you keep paying for as long as you want leads.
Should I hire a lead generation company or build lead generation in-house?
A lead generation company is faster to start but you rent the pipeline: when you stop paying, the leads stop. Building in-house gives you a system you own but takes time to get right. This service sits in between: I build the system with you, then hand it over so your team runs it.
Do you guarantee a number of leads?
No. Anyone guaranteeing lead volume before seeing your market, offer and data is guessing. What you get is a working system, clear tracking of what it produces, and two weeks of support to tighten what starts working.
Do you work with companies in India?
Yes. The work is remote-first, so teams in Mumbai, Delhi NCR, Noida, Bengaluru or anywhere else in India are a fit, as are teams in the US, UK and elsewhere.
Which channels do you use?
Usually one outbound channel (LinkedIn or email) and one inbound capture flow, chosen around where your buyers already are. Doing two channels properly beats doing six badly.
How long until I see results?
The build takes 30 days. Outbound usually produces first conversations within a few weeks of launch; inbound capture compounds over months. You get a realistic timeline for your situation on the first call.
Prefer to build it yourself first?
These guides cover the same ground this service builds for you.
Want a pipeline that doesn't depend on luck?
Book a free 30-minute call. If I'm not the right fit, you still leave with a clear next step. Looking for broader help? See business growth consulting or all services.
Book a Call